Social Media

Become an influential voice

social media

Make a splash on social media

Checking social media, whether it be Facebook, Twitter, Instagram or TikTok, has become a regular part of many people’s daily routines. In today’s digital world many people rely on social media to keep up to date with the latest news stories and events, instead of traditional media like newspapers and television. As a result, social media is one of the most important communication tools that, if used effectively, can yield great rewards for your business.

Tap into
our expertise

At Azzurro we use our extensive digital media knowledge and expertise to elevate your social media presence to the next level. We plan, develop, and execute social media campaigns that raise brand awareness and get your product and services in front of the right people at the right time. 

Using informative and entertaining content, we engage with your desired target market to drive traffic to your website, increase clicks and boost conversions and sales. Our clever remarketing strategies also ensure that no opportunity for conversion is missed. 

Don't just take our word for it

On our Branding work, I have seen many agencies attempt to brand over the years and fail, Azzurro really understood the brief and captured the essence of what we are. Excellent! We are delighted with this work.

Frank Strang – CEO SaxaVord, UK Space Port

I am pleased to say that we have used Azzurro to provide consultative support for marketing and commercial projects, and for general Agency support from time to time. Their consultative inputs have provided significant added value to our efforts, and the general Agency support exceeds our expectations. We are very pleased with the support we receive.

Ian Bruce, CEO, Plan B Professional Services Ltd.

We engaged Azzurro to monetise Union Media more effectively. They started with the Brand and built from there. We are delighted with the results on all fronts.

Jacqui Simmons – General Manager, Union Media

Azzurro has been managing our Google Adwords/PPC account for six months and the metrics around our various campaigns have been brilliant. The Click-Through-Rate on our adverts have improved each month and is now more than double the industry average. Outsourcing the Google Adwords/PPC project management allows our team to focus on other key deliverables while benefiting from a significant increase in website enquiries.

Andrew Lamb – Sales Manager, HRH Geology

Social media presence is an important tool for business so that’s where the main help’s been for the company as far as I am concerned. Just getting our name out there and marketing our company to tell people who we are and what we can do. A great bunch of people, with an insightful view into the importance of Web Design and Social media. Well worth a call.

Jason Moir, Director, Dyce Carriers Ltd

Social Media

Social media is any website or application that allow people to interact and connect with others who share similar interests, beliefs, and characteristics. This type of technology allows its users to post and share information, videos, or pictures online and gives them the ability to express themselves through likes and reactions.

The term social media “platform” refers to the different social media brands, including Facebook, Twitter and Instagram. Each platform has different functions and features. For example, Instagram is predominately an image sharing platform whereas Twitter is more focused on micro-blogging through the sharing of short-form written content.

For a business, having a social media presence is highly advantageous and can put you ahead of your competitors. It allows you to foster a strong relationship between your brand and your customers and provides them with a personal direct communication channel. For this reason, it is an excellent tool for providing high-quality customer service as you can resolve customer complaints or queries quickly and efficiently.

Not only can you connect with your existing customers, but you can also reach a whole new audience. Each social media platform has millions if not billions of users and therefore there is huge reach potential. You can raise brand awareness and spread your brand’s message far and wide with the right social media strategy.

The paid advertising capabilities of social media platforms allow you to market to and remarket to people in your target demographic. These platforms have vast amounts of data on their users and their personal characteristics and preferences. Based on this data, you can easily target the right type of people with ad campaigns resulting in more traffic to your website and more qualified leads. Moreover, the paid advertising services track your campaigns performance metrics such as impressions, engagement, and click-through rates. Therefore, you can monitor the success of your ad campaign and make adjustments if necessary.

Overall, the most popular social media platform is Facebook who has an enormous active user base of 2.797 billion people. Closely following them are YouTube with an impressive 2.3 billion users. In third and fourth place are WhatsApp and Instagram with 2 billion and 1.287 billion users respectively.

TikTok is the latest social media platform to skyrocket in popularity with 732 million users. It has grown at a rapid pace over the last two years and is quickly become the preferred platform of many teens and young adults. Other popular social media platforms include Snapchat (528 million); Pinterest (459 million); and Twitter (396 million).

This entirely depends on who your target audience is. Different platforms attract different demographics, for example, TikTok and YouTube are extremely popular with Generation Z and Millennials. On the other hand, Facebook and Pinterest tend to have slightly older users on average, and LinkedIn is used by professionals typically working in corporate jobs.

Furthermore, the geographic location could also potentially impact what platform you should choose, as some social media platform’s popularity varies from country to country.

The bottom line is you must consider which social media platform your specific target audience go to consume content. It is important to note that often the best strategy is to operate a social media campaign across numerous platforms as most people are users of more than one.

One of the major advantages of digital marketing is the ability to easily target consumers based on specific demographic, geographical, behavioural, and psychographic criteria. Search engines like Google or social media platforms like Facebook and Instagram have already built up a lot of data about their users including their interests, likes and dislikes. Using this data, you can set your ad campaigns to target very specific sets of users. For example, if you had a shop in Aberdeen selling trendy sports apparel, you could set your digital ad campaign to target 18–24-year-olds based in and around the Aberdeen area that have an interest in the gym and exercising.

Moreover, tools like Google Analytics allow you to easily track and monitor the success of an ad campaign as they provide data and metrics on the number of impressions, clicks, traffic and conversions an ad receives. So, if a campaign isn’t going as well as you would like, you can simply make some adjustments to the targeting.

Another benefit of digital advertising is the ability to remarket. If someone clicks on or engages with an online ad, then that advert may reappear for that person multiple times. This is to remind the person that they have shown interest in a product/ service and to influence them to follow through with the purchase. Another way this can be achieved is through email marketing. Often when potential leads leave items in their online shopping cart but fail to check out, they will receive an email reminding them of the items in their cart and offering them a 10% off promotion to encourage them to buy. Remarketing using either of these methods is an effective way to increase sales.