LinkedIn is the no. 1 digital platform for B2B marketing.
LinkedIn is like no other social media platform. It is packed full of 740 million users, the majority of them business professionals, making it the number 1 platform to start building up a strong network of industry-specific contacts, and flexing your company’s solid reputation.
LinkedIn can be an extremely powerful tool to help boost brand awareness and position your company as a lead authority in your field. Its high user engagement rates, particularly for B2B content, make it the perfect platform for companies of all sizes to make a big splash.
While paid advertising on LinkedIn is a great way to reach the right people with the right message, organic content can often work just as well. By sharing rich, valuable content that speaks directly to your target market, you can start building up a relationship of trust with current and potential customers.
But it isn’t just a platform for brand building. It’s also a place to make valuable connections and influence key people in your target market or field.
Many of LinkedIn’s members have buying power within their organisations or can influence someone who does. They can be persuaded, through convincing content, to consider your goods or services in the future. This makes reaching those people with your organic content extremely valuable for your business.
Are you a B2B company looking to elevate your presence on LinkedIn. If you are struggling to create engaging content, or you just don’t have the time to manage your social profiles and post regularly, Azzurro is here to help.
Our team of experienced content creators produce engaging posts following the latest trends on LinkedIn to generate strong organic page growth and help you reach and influence your target audience.
Dont just take our word for it
On our Branding work, I have seen many agencies attempt to brand over the years and fail, Azzurro really understood the brief and captured the essence of what we are. Excellent! We are delighted with this work.
Frank Strang – CEO SaxaVord, UK Space Port
I am pleased to say that we have used Azzurro to provide consultative support for marketing and commercial projects, and for general Agency support from time to time. Their consultative inputs have provided significant added value to our efforts, and the general Agency support exceeds our expectations. We are very pleased with the support we receive.
Ian Bruce, CEO, Plan B Professional Services Ltd.
We engaged Azzurro to monetise Union Media more effectively. They started with the Brand and built from there. We are delighted with the results on all fronts.
Jacqui Simmons – General Manager, Union Media
Azzurro has been managing our Google Adwords/PPC account for six months and the metrics around our various campaigns have been brilliant. The Click-Through-Rate on our adverts have improved each month and is now more than double the industry average. Outsourcing the Google Adwords/PPC project management allows our team to focus on other key deliverables while benefiting from a significant increase in website enquiries.
Andrew Lamb – Sales Manager, HRH Geology
Social media presence is an important tool for business so that’s where the main help’s been for the company as far as I am concerned. Just getting our name out there and marketing our company to tell people who we are and what we can do. A great bunch of people, with an insightful view into the importance of Web Design and Social media. Well worth a call.
Jason Moir, Director, Dyce Carriers Ltd
Organic content is content that has been created and posted online that appears naturally in the feed. In other words, organic posts refers to content that has not been promoted through paid means. LinkedIn serves organic content to users based on the types of content they normally engage with.
The best way to grow your audience organically is to post content that is relevant to your target audience on a regular basis, to engage in relevant topics in your feed, comment on posts and invite your connections to follow your business page. The content you post should be authentic and meet the criteria of your branding guidelines.
Engagement with your content refers to users interacting directly with your post, either by clicking on it, reacting to it, liking it, sharing it or commenting on it. On LinkedIn, anything above 2% is considered to be good.
Reach refers to how many people viewed your content, whereas Impressions refers to the number of times your content was displayed. For example, if you have double the number of impressions, that indicates that your content was displayed to the some of the same people more than once.
LinkedIn is a melting pot of opportunity. Regularly sharing organic content is a great way to attract the right people to your business. The presence of an inactive, clumsily put together business profile can often do your business more harm than not having one at all, so it’s always worth investing some time in content creation, particularly if you want to create buzz in your industry.