Paid Search
Data Driven PPC Agency
Getting to the top of the first page of a search engine means more site traffic, which we all want. Achieving this naturally through SEO (Search Engine Optimisation) takes time, dedication, and patience. But what if you need your website to be seen today?
Paid search advertising can deliver top page visibility instantly. All you need are clear business goals, a set budget, keywords to advertise and relevant landing pages on your website to make your PPC (Pay-per-Click) campaign a success.
As well as delivering instant traffic, paid search advertising is extremely targeted. Your ads will only appear when people search for the keywords you select. You have full control over what you advertise, where and when your ads appear, and most importantly control of your budget.
As an experienced PPC agency, our dedicated team of PPC experts know all about getting the best out of paid search advertising using Google Ads. We’re confident we can generate a positive ROI for your business.
Azzurro can plan and create your PPC campaigns, have them scheduled and underway in no time at all, so you start to see results immediately. To get off to the best possible start, our new Google Ads advertisers are eligible for a free advertising voucher worth up to £120.
Don't just take our word for it
Trust The Process
Our campaigns are tailored to your goals to ensure that we deliver the results that you need to succeed. This involves conducting extensive keyword and market research to enable us to bring the right message to the right people at the right time.
While our main aim is delivering tangible results, part of our strategy is to ensure messaging, imagery and tone of voice are consistent with your current marketing activities, collateral and brand image.
Full Service PPC agency
Today PPC advertising is about the entire user journey. It’s about reaching your audience; how different platforms such as Google Ads, Facebook, YouTube come together to form a unified digital strategy, joining the dots across multiple consumer touchpoints.
And that’s what we’re all about. Our consultative approach towards PPC management allows us to form holistic strategies that stretch multiple channels, to ensure your digital marketing achieves more for your business.
Whether your objective is brand awareness, lead generation, website traffic or purchases, shrewd digital media planning removes the guesswork, and all the trial and error. Our paid search innovators work with you to understand your business goals, so they can select the most effective channels to reach your audience, before creating the ads and messaging to get their attention.
Your target audience will be navigating across multiple platforms. It’s our job to find them with the right message, in the right way.
Data Driven PPC
Azzurro takes a data driven approach to PPC, meaning we closely monitor and analyse each campaign through tools such as Google Analytics. This allows us to understand what is working and what could be improved, so we get the best for your budget and ROI.
PPC FAQs
What does Pay-Per-Click (PPC) mean?
PPC (Pay-Per-Click) is an online advertising model whereby the advertiser only pays for the ad when the desired link is ‘clicked’ by a prospect. The CPC or cost per click is how much it costs the advertiser each time the link is clicked. Google Search ads are a good example of how this model works. Advertising spend is used to bid on specific keywords the advertiser has selected to target customers who use these words to search in Google. When this happens, their ad will appear at the top of search engine results, but they only pay if the user clicks on the ad to take them to the advertiser’s website.
Why use PPC?
Unlike traditional advertising (press, TV, radio, cinema and out-of-home), PPC gives the advertiser more control over budget allocation and spend. This makes it a versatile marketing tool for advertisers who want to squeeze as much as possible from their ad spend, where they only pay when a specified action is performed.
But that’s not all. PPC also allows advertisers to target specific demographics, geographical locations, preferences, habits, professions and other targeting options. Detailed targeting means advertisers can narrow the scope of the target audience, remove wastage, and reach people that match their customer profile, which should increase conversions.
What is a reasonable budget for PPC?
A reasonable budget for PPC will depend on the ad platform, the product or service you are selling, the competitive nature of the market as well as what your business can afford to spend.
Each platform has its minimum spending limits as well as a recommendation of what can be achieved for your budget. On average, we recommend a starting budget of £500 for a campaign. When the campaign starts to generate attractive returns on ad spend, increasing your budget will only scale your results. The question then becomes, ‘how much do you want to make?’
