Local SEO

How to get more local business with effective SEO

Become visible in your area

Not so long ago, if a small business owner wanted to reach customers in their local area they would place an ad in the Yellow Pages or local newspaper. If they were lucky, the phone would ring and business would start coming in.

If you run a local business, say a baker’s shop or a solicitor’s practice then you probably don’t care about reaching a national audience. With our local SEO services we will help you to connect with the people who matter most to you – the customers in your local area. 

This will help you to attract visitors who are not only more likely to buy your services but are also more likely to become repeat customers. 

Our local SEO services will get your phone ringing with enquiries from local prospects; people and companies who are looking to buy now.

What is
Local SEO?

Local SEO is different from the kind of SEO that we would normally carry out on a national or international campaign. For a start, the search volumes are much lower – but don’t let this put you off! You see, competition is also usually much lower and, consequently, a lot less effort is needed to rank well for a local search term as compared to a national or international one.

Azzurro has a long and successful track record at helping local businesses achieve front page rankings for specific search terms. We understand the issues faced by small businesses including limited funds, limited resources and the need for concrete, measurable results. When we handle your local SEO efforts, you’ll receive exactly the same level of service as our national and international SEO clients.

We begin by talking with you extensively in order to gain a deeper understanding of your region. The point of this is to gather as much information about the local level of competition within your industry and learn all about your existing online and offline marketing campaigns. After all, you know much more about your town, city or county than we do and you probably know which approach is likely to generate more revenue for your business. After the ground-work has been done, we then set about establishing a local presence for your company, including local directory listings, targeted link building campaigns and even using social media.

How It Works

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Discovery Session
First of all, we carry out an initial audit on your website, and then we hold a discovery session to identify your needs, target market, and expectations.
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Plan of Attack
Next, we look at which keywords we should be targeting. Sometimes these are obvious, but it is often surprising to find out how people really search for local services. Having chosen suitable keywords, we then plan out a strategy to help you dominate the local rankings.
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Build Citations
Next, and very importantly, quality links will be built to point towards your site – preferably those that encourage search engines to view your site as an important one in your local market. Consistency is key here so we will not only build new citations but clean up your existing profile for maximum effect.
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Customer Reviews
Online reviews are one of the most important factors when it comes to a successful local search strategy. We will help you monitor your reviews, nurture clients and then showcase the results.
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Report
Every month one of our skilled team of Local Search strategists will compile a detailed report showing you the progress of your campaign, This data is available through our advanced customer portal, so you can keep a close eye on everything you need to know, day or night.
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Adjust & Refocus
It's important to regularly adjust and refocus your local SEO campaign to ensure that it is achieving the desired results. By regularly monitoring the campaign and making adjustments as needed, we can ensure that it remains effective and continues to drive traffic and leads for your business.
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Improve the visibility of your business