Compelling & inspiring
Sound marketing planning is the key to a successful campaign
With so many competitors in the market, it is important to differentiate your business, so that your customers favour your brand over the competition. Creating value for your customers should be at the heart of your marketing activities, as this will build long-lasting relationships, a loyal customer base, and lead to referrals and new business.
Marketing campaigns should always have an end goal in mind – awareness, sales, leads or engagement – with the aim of delivering value to the bottom line. Marketing is about understanding the needs of your target audience and delivering quality content that resonates with them on an emotional level through appropriate channels of communication.
Your business can deliver value through creative marketing campaigns that inform, engage or entertain your target audience. Campaigns should benefit your target market, while persuading them to buy your product or service. Planning is crucial. It provides direction and purpose – selecting the right media, weighting the budget, and building frequency of message across marketing platforms. This will achieve results, not a one-off ad in an obscure publication or a burst of radio advertising because of a heavily discounted deal. Azzurro delivers marketing strategies and campaigns with your target audience firmly in mind.
Some of our work
UK Space Centre
Dyce Carriers Ltd
At Azzurro we place your audience at the centre of our thinking. Our expertise is used to plan effective marketing strategies, design collateral and write content to encourage your customers to take action. Through this process, our team can drive enquiries, deliver growth, and measure return on investment.
Consistent and effective marketing in the hands of creative and marketing experts with in-depth knowledge on how to get the best from content marketing, SEO, design, web development, social media management, paid for digital campaigns and, don’t forget, traditional advertising.
Realise your commercial objectives with Azzurro know-how, creative talent and media planning skills.
Dont just take our word for it
On our Branding work, I have seen many agencies attempt to brand over the years and fail, Azzurro really understood the brief and captured the essence of what we are. Excellent! We are delighted with this work.
Frank Strang – CEO SaxaVord, UK Space Port
I am pleased to say that we have used Azzurro to provide consultative support for marketing and commercial projects, and for general Agency support from time to time. Their consultative inputs have provided significant added value to our efforts, and the general Agency support exceeds our expectations. We are very pleased with the support we receive.
Ian Bruce, CEO, Plan B Professional Services Ltd.
We engaged Azzurro to monetise Union Media more effectively. They started with the Brand and built from there. We are delighted with the results on all fronts.
Jacqui Simmons – General Manager, Union Media
Azzurro has been managing our Google Adwords/PPC account for six months and the metrics around our various campaigns have been brilliant. The Click-Through-Rate on our adverts have improved each month and is now more than double the industry average. Outsourcing the Google Adwords/PPC project management allows our team to focus on other key deliverables while benefiting from a significant increase in website enquiries.
Andrew Lamb – Sales Manager, HRH Geology
Social media presence is an important tool for business so that’s where the main help’s been for the company as far as I am concerned. Just getting our name out there and marketing our company to tell people who we are and what we can do. A great bunch of people, with an insightful view into the importance of Web Design and Social media. Well worth a call.
Jason Moir, Director, Dyce Carriers Ltd
How can we grow your business?
You want to attract more customers, increase sales, and make more money. But too many advertisers get caught up in ‘marketing activities’ that aren’t focused on the ultimate goal of satisfying your customers and driving profitable new business. We focus on the essential point of making you money. Our blend of marketing and commercial skills focus on doing the things that will drive results.
What makes Azzurro different?
Like other agencies, we design websites, create brands, produce videos, plan and deliver advertising campaigns. But our USP is the combination of our commercial consultancy, marketing and digital skills which form the backbone to our work and the support we offer our clients. We are part of your business and everything we do for you is based on sound business intelligence, with an end result in mind.
Our added value comes from a unique skills set
Our skills and experience on both sides of the supply chain – in marketing, buying, selling, training, structuring contracts, winning on short or long term sales strategies, building relationships, tendering, and managing commercial issues – give us a unique commercial advantage. So, in addition to all the marketing services you need, we can offer you consultancy or hands-on support when you need it.
Marketing your products, services or brand helps you to reach more customers with your messaging and inform them of the value of your offerings. A good place to start is to speak to the needs of consumers by providing them with a solution to a problem.
Through effective communication, your brand can become a thought leader in your specific industry, building up your reputation as a reliable, informative, and trustworthy source. This helps to build loyalty among your existing customers, as well as positioning you in the forefront of consumers’ minds when they are in need of a product or service you provide.
Marketing can be used to build brand awareness, increase consideration, drive traffic to your website or even generate direct sales. In short, marketing helps to accelerate growth for your business.
Digital marketing allows you to reach a massive audience in a highly cost-effective and measurable way. While traditional marketing has its many benefits, it is a costly endeavour, and tracking results is incredibly difficult.
Marketing your products and services online enables you, not only to reach a wider audience but also to better understand the needs, habits, and demographics of your target audience and customers. This helps you to better define your messaging and build an online following that is brand loyal.
Outsourcing your marketing efforts to a marketing agency means that your marketing is in the hands of experts who understand the best way to drive results for your business. What’s more, this approach is more cost-effective than hiring an entire team of marketers to do the work in-house.
A marketing agency will listen to your business goals, research the market you operate in and create intelligent marketing solutions, strategies, and innovative campaigns that align with your branding and target market to drive tangible results.
Now all you have to do is sit back and watch your business grow.
To succeed in any field requires skill, experience, and strategy. This is no different in marketing. Coming up with a cohesive strategy in which all your marketing methods and collateral combined help you to reach a series of specific goals is just good practice.
For example: If the goal is to drive sales, then a strong marketing strategy would include a targeted and trackable digital ads campaign that would lead prospects to a landing page aimed at converting them into customers. You may also include an offer on the landing page in exchange for the prospect’s email address. Now the prospect is a lead, so you decide to create a sales funnel that will convert those leads into customers using a structured email marketing campaign. You may even enlist the help of a telemarketing team to reach out to those leads on behalf of your company. Together each of these campaigns forms part of a broader Conversion Strategy.
It is important that every business have a strategy for their marketing that aligns with their overall goals. Throwing content at the wall and hoping that something sticks is a waste of your time and money.
Your marketing budget will be a reflection of whatever your business is able to afford. Typically this will range from 5 to 25 percent of a company’s revenue or revenue targets, depending on the size of the organisation, what stage of growth the company is in, and the types of marketing that will drive results for their business, among other factors.
Some types of marketing will be more or less effective, depending on the industry, product or service being offered, the habits and preferences of the target market, and the channels of communication that will be most effective in reaching them. Budgets may also be impacted by the market your business operates in, whether that be at the local, national or international level.
Performance marketing is a strategy used in digital advertising, particularly in Google Ad Campaigns, or Social Media Ad campaigns whereby the company or marketing agency running the campaign pays a pre-agreed upon price only when a prospect takes a specific, measurable action through the advert. This might be clicking a link, making a purchase, and so on.
Performance marketing allows you to see and control exactly how much is being spent so that every penny is working as hard as possible. That means more efficient campaigns, with less money wasted.