Client & Brief
Energy Resourcing is an international company that specialises in recruitment within the energy sector, including oil and gas, renewable workers, coal miners, and construction. They work with a range of clients from small to large organisations across the globe.
Energy Resourcing, previously known as Worley, opened a branch in Aberdeen after absorbing Primat Recruitment. They subsequently rebranded to become Energy Resourcing Group. With a new look, name, and website to promote, its team was searching for an SEO partner that could increase organic traffic to its new website for its various UK locations.
We kicked off our SEO campaign by working on local SEO for recruitment agency-related terms and quickly established Energy Resourcing’s search presence within six months, in an industry dominated by companies that had been established in the local area for 20 plus years.
We subsequently became the sole SEO service supplier for the UK for Energy Resourcing covering its UK locations – Aberdeen, Manchester, Stockton, and London.
As part of our SEO strategy, we created relevant, industry-specific content that was both interesting and geared towards driving rankings on Google’s page results, enabling potential clients, in need of skilled professionals, to find Energy Consulting.
We have seen great results on the back of this campaign.
Within a year, we increased organic traffic despite the challenges of COVID-19. Page dwell time increased, while the bounce rate decreased, and we secured local rankings for Aberdeen, Stockton, and Manchester where they had not previously had a presence.