Facebook

Boost your business on the worlds biggest social media platform

Facebook
Marketing

Reach a wider audience and boost your business

Facebook is a ready-made digital landscape with over 2.7 billion active users world wide and a selection of integrated marketing tools to help your business stand out. 

This platform is home to one of the largest online audiences in the world, so if you aren’t already taking advantage of this incredible marketing tool then you are missing out on a huge opportunity to grow your business.

Organic content is the foundation of any successful Facebook marketing strategy. By creating compelling, shareable content that speaks to your target audience, you can organically build brand awareness and position your business as a trusted organisation.

Paid advertising on Facebook allows you to take your marketing efforts one step further by targeting specific demographics, interests and even behaviours. With over a billion active users, Facebook provides businesses with an unprecedented opportunity to connect with consumers on a global scale.

At Azzurro-Blu, our social media experts specialize in creating unique, carefully thought out content that showcases your business, products, and offerings in the light they deserve to be seen and directing them straight to the most appropriate target audiences. 

Using our expertise, we not only help you to boost engagement rates and increase page likes and follows, but we actually help build a community of brand loyal users who regularly engage with your content and advocate your company across their network.

While organic content is our bread and butter, we never miss an opportunity to advantage of the paid forms of advertising available on Facebook as well. This includes boosting the highest performing content on your page to look-a-like audiences, further boosting brand awareness, and reaching new people who are similar to your existing audience to increase likes and follows to your page. 

Dont just take our word for it

Azzurro has been managing our Google Adwords/PPC account for six months and the metrics around our various campaigns have been brilliant. The Click-Through-Rate on our adverts have improved each month and is now more than double the industry average. Outsourcing the Google Adwords/PPC project management allows our team to focus on other key deliverables while benefiting from a significant increase in website enquiries.

Andrew Lamb

We approached Azzurro looking to reposition our brand with a new website design and a range of supporting, brand-centred marketing collateral. Their team listened to our requirements and worked with us to understand our brand message and target market. Their impactful designs captured exactly who we are and who we want to reach through our marketing.

Richard Macmillan

If you are looking for high-quality inputs and a thoroughly professional service I recommend Azzurro. Great design work, high-quality coding and development work, and the marketing experience to complement that.

Kenneth Findlay

The team did an amazing job taking our funding application and turning it into a professional mind-blowing document. We received really positive comments for our submission so thank you so much. We will be back for more I am sure.

David Langstane

Great job from Azzurro. They created a fantastic brochure and some infographics to help us with our project team. Much appreciated.

Simon Mcloud

Would highly recommend Azzurro. They built a great website for us and we have received many positive comments from others regarding the design. Look forward to working with them again in the future!

Amy Smith

Businesspeople collaborating and talking in modern office

We Engage

We take the time to listen to your requirements and to discover where the value lies in your organisation, its people, its products and its services. By starting here, we will develop the best marketing solutions for your needs.

Designer at work

We Create

Having identified your requirements and considered your current positioning, the skill, experience and creativity of our team will enable us to develop the ideas and the strategy needed to bring you a winning solution.

Designers at work

We Collaborate

We will then re-engage with you to ensure that the proposed solutions are aligned with your thinking. We are only part of a greater solution for our client’s input is essential to ensure a successful outcome

Facebook PPC
FAQs

We recommend posting a minimum of 3 times per week but that may vary depending on the industry you’re in, your target audience, and the social platforms you use. If that seems like a lot, start by setting a more achievable goal. Create a routine for yourself in which you sit down and write at least 1 post per week until you get in the habit of doing it and slowly increase the number of posts you plan in advance. These can be scheduled through Facebook so you don’t need to remember to login and post each day.

  1. Complete all Facebook page info.
  2. Post engaging content on a regular basis.
  3. Interact with other users in the comments.
  4. Post about your team and tag them to reach more people in their network.
  5. Promote your Facebook Page on your website, and other social channels.
  6. Invite people who interact with your content to like your page.
  7. Post in relevant Facebook groups.
  8. Run a Like, Share and Follow competition.
  9. Boost your best performing posts to a look-alike-audience.
  10. Utilize Facebook Ads.

A Facebook pixel is a piece of code that can be placed on your site to monitor data coming from your Facebook ads so you can better track conversions. This allows you to better optimize ads, create targeted audiences and remarket to those who’ve already visited your website.

Facebook ads have much greater capabilities than boosted posts. There are numerous different types of Facebook ads that have various features whereas boosted posts are simply ordinary Facebook posts that have been promoted to be shown to a wider audience. For boosted posts, a business can pay a fee to Facebook to have their post shown to people that are not necessarily following or that have not liked that business’s page. It is a useful technique to reach more people but is more simplistic than Facebook ad campaigns which are more technical and effective for promoting products and services on a larger scale.