Client & Brief
Union Media is a leading online business news agency for the whole of Scotland. It covers and provides analysis on breaking news in the business sector through its three websites.
Aberdeen Business News – With a focus on business growth in Aberdeen and the North east of Scotland.
Scottish Business News – Covers national business news throughout Scotland with a focus on the central belt.
High Growth Scotland – A leading online news source for the whole of Scotland, focusing specifically on areas of investment, development, and growth.
We were tasked with rebranding the websites and developing supporting sales and marketing assets, incorporating the new look and style.
Deliverables
Aberdeen Business News is a leading online business news source in the North East of Scotland. It reports original high-end content and breaking news in the business sector, which has been carefully selected by the editor. We re-designed the website layout, making it easier to navigate and maximise the available advertising space. A new colour palette and fonts were chosen to appeal to the target market. Finally, we created a bespoke illustration of the Aberdeen skyline to personalise the brand.
Media packs were designed to promote advertising opportunities on the websites. Traffic figures and demographic overviews were styled as infographics to instantly communicate important information.
We also designed and produced a 16-page magazine – BusinessPlus, as an add-on supplement to Aberdeen Business News. 20,000 copies were inserted into the Press & Journal newspaper and distributed throughout the North East of Scotland.
Results
Our creative designs, branding materials, and marketing collateral have helped Union Media reach new audiences, attract new advertisers, and elevate its business to become a premium news agency in Aberdeen and the North east of Scotland.
With thousands of readers now visiting its news sites on a daily basis and increased ad space bookings, the team at Union Media couldn’t be happier with the results.
